Good Is the New Cool: Market Like You Give a Damn by Afdhel Aziz, Bobby Jones

Good Is the New Cool: Market Like You Give a Damn

Afdhel Aziz, Bobby Jones

304 pages 2016

2 editions

nonfiction business informative medium-paced
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“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millenn...

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