Marketing Strategy: Based on First Principles and Data Analytics by Shrihari Sridhar, Robert Palmatier
Marketing Strategy: Based on First Principles and Data Analytics
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Shrihari Sridhar, Robert Palmatier
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Marketing Strategy: Based on First Principles and Data Analytics

Shrihari Sridhar, Robert Palmatier

350 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework o...

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