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141 pages • missing pub info (view editions)
ISBN/UID: 9781611329865
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 02 September 2013
Description
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte pro...
Community Reviews
Content Warnings
141 pages • missing pub info (view editions)
ISBN/UID: 9781611329865
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 02 September 2013
Description
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte pro...
Community Reviews
Content Warnings