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Breakthrough Advertising by Brian Kurtz, Martin Edelston, Eugene Schwartz

Breakthrough Advertising

Brian Kurtz, Martin Edelston, Eugene Schwartz

236 pages first pub 1847 (view editions)

informative medium-paced
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The greatest book ever written on direct marketing and advertising The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with them making millions of dollars. That's when Gen...

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