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Beijing Jeep: A Case Study Of Western Business In China by Jim Mann

Beijing Jeep: A Case Study Of Western Business In China

Jim Mann

351 pages missing pub info (view editions)

nonfiction business economics
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When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television...

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