Neuromarketing: The Hope and Hype of Neuroimaging in Business by Dan Ariely
Neuromarketing: The Hope and Hype of Neuroimaging in Business
—
Dan Ariely
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Neuromarketing: The Hope and Hype of Neuroimaging in Business

Dan Ariely with Gregory Berns

49 pages • first pub 2014 (view editions)

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