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256 pages • first pub 1999 (view editions)
ISBN/UID: 9780735200593
Format: Paperback
Language: English
Publisher: Prentice Hall Press
Edition Pub Date: Not specified
Description
A respected business historian explores the failures of such companies as Schwinn, Korvette's, RCA, and Pabst, discussing the pivotal mistakes, management missteps, and product failures that led industry leading into precipitous and sometimes fata...
Community Reviews
Content Warnings
256 pages • first pub 1999 (view editions)
ISBN/UID: 9780735200593
Format: Paperback
Language: English
Publisher: Prentice Hall Press
Edition Pub Date: Not specified
Description
A respected business historian explores the failures of such companies as Schwinn, Korvette's, RCA, and Pabst, discussing the pivotal mistakes, management missteps, and product failures that led industry leading into precipitous and sometimes fata...
Community Reviews
Content Warnings