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Book Information
256 pages • hardcover • first pub 2013 • 21 editions
ISBN/UID: 9781591847786
Format: Hardcover
Language: English
Publisher: Portfolio
Edition Pub Date: 04 Nov 2014
Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?...
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Content Warnings
256 pages • hardcover • 2013
ISBN/UID: 9781591847786
Format: Hardcover
Language: English
Publisher: Portfolio
Edition Pub Date: 04 Nov 2014
Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?...
Community Reviews
Content Warnings