Persuasion: Social Influence and Compliance Gaining by John S. Seiter, Robert H. Gass

Persuasion: Social Influence and Compliance Gaining

John S. Seiter, Robert H. Gass

470 pages hardcover 1998

4 editions

nonfiction psychology reference challenging informative slow-paced
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Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition...

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