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Book Information
588 pages • hardcover • first pub 1983 • 3 editions
ISBN/UID: 9780078029042
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 17 Mar 2014
About SGAI
SGAI (StoryGraph AI) is a complete in-house solution. This is not ChatGPT or Claude.
All processing is done on StoryGraph, so your reading data is kept private and never shared.
Regarding the environmental impact: The entire feature uses the power of a single gaming PC and runs on 100% renewable energy.
SGAI is opt-in and off by default. Press the button below to turn it off, and you can turn it back on from the Preferences page:
Description
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the ...
Community Reviews
Content Warnings
588 pages • hardcover • 1983
ISBN/UID: 9780078029042
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 17 Mar 2014
About SGAI
SGAI (StoryGraph AI) is a complete in-house solution. This is not ChatGPT or Claude.
All processing is done on StoryGraph, so your reading data is kept private and never shared.
Regarding the environmental impact: The entire feature uses the power of a single gaming PC and runs on 100% renewable energy.
SGAI is opt-in and off by default. Press the button below to turn it off, and you can turn it back on from the Preferences page:
Description
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the ...
Community Reviews
Content Warnings