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Book Information
548 pages • hardcover • 2 editions
ISBN/UID: 9780815382492
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 29 Apr 2019
Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast ...
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Content Warnings
548 pages • hardcover
ISBN/UID: 9780815382492
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 29 Apr 2019
Description
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast ...
Community Reviews
Content Warnings