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Book Information
384 pages • paperback • first pub 2001 • 3 editions
ISBN/UID: 9780071407618
Format: Paperback
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and banter about branding, few companies come even close to developing...
Community Reviews
Content Warnings
384 pages • paperback • 2001
ISBN/UID: 9780071407618
Format: Paperback
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and banter about branding, few companies come even close to developing...
Community Reviews
Content Warnings