Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage by Neil Rackham, Richard Ruff, Lawrence G. Friedman
Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage

Neil Rackham, Richard Ruff, Lawrence G. Friedman

Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage

Neil Rackham, Richard Ruff, Lawrence G. Friedman

237 pages first pub 1995 (view editions)

informative medium-paced
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Description

In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing to build long-term competitive advantage through partnering relationships. A practical, "how-to" book...

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