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Book Information
132 pages • paperback • 1 edition
ISBN/UID: 9783639177879
Format: Paperback
Language: English
Publisher: VDM Verlag
Edition Pub Date: 17 Jul 2009
Description
As an experimental investigation, this study examines how retailer familiarity and dynamic pricing affect American and Japanese online consumer trust. The results show significantly different trust concepts. Generally, American online consumers ha...
Community Reviews
Content Warnings
132 pages • paperback
ISBN/UID: 9783639177879
Format: Paperback
Language: English
Publisher: VDM Verlag
Edition Pub Date: 17 Jul 2009
Description
As an experimental investigation, this study examines how retailer familiarity and dynamic pricing affect American and Japanese online consumer trust. The results show significantly different trust concepts. Generally, American online consumers ha...
Community Reviews
Content Warnings