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Book Information
140 pages • paperback • first pub 2010 • 2 editions
ISBN/UID: 9780199568925
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 15 Jul 2010
Description
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of...
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Content Warnings
140 pages • paperback • 2010
ISBN/UID: 9780199568925
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 15 Jul 2010
Description
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of...
Community Reviews
Content Warnings