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Book Information
238 pages • paperback • 1 edition
ISBN/UID: 9780029190906
Format: Paperback
Language: English
Publisher: Free Press
Edition Pub Date: 01 Apr 1986
Description
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business School's guru of marketing -- has newly expanded his origin...
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Content Warnings
238 pages • paperback
ISBN/UID: 9780029190906
Format: Paperback
Language: English
Publisher: Free Press
Edition Pub Date: 01 Apr 1986
Description
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned as the Harvard Business School's guru of marketing -- has newly expanded his origin...
Community Reviews
Content Warnings