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Book Information
400 pages • hardcover • 732 editions
ISBN/UID: 9781799832010
Format: Hardcover
Language: English
Publisher: Information Science Reference
Edition Pub Date: 19 Jul 2020
Description
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed...
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400 pages • hardcover
ISBN/UID: 9781799832010
Format: Hardcover
Language: English
Publisher: Information Science Reference
Edition Pub Date: 19 Jul 2020
Description
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed...