Handbook of Research on New Media Applications in Public Relations and Advertising by

Springer International Handbooks of Education

Handbook of Research on New Media Applications in Public Relations and Advertising

400 pages hardcover

732 editions

nonfiction education health challenging informative medium-paced
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As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed...

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