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320 pages • first pub 2000 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Explains how to strategize and develop a successful public service advertising campaign. This book includes information on the typical targets of cause ads and the effectiveness of different media. It offers research, testing and measuring effecti...
Community Reviews
Content Warnings
320 pages • first pub 2000 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Explains how to strategize and develop a successful public service advertising campaign. This book includes information on the typical targets of cause ads and the effectiveness of different media. It offers research, testing and measuring effecti...
Community Reviews
Content Warnings