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225 pages • first pub 2005 (view editions)
ISBN/UID: 9781403976635
Format: Paperback
Language: English
Publisher: St. Martin's Griffin
Edition Pub Date: 01 January 2007
Description
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in Ch...
Community Reviews
Content Warnings
225 pages • first pub 2005 (view editions)
ISBN/UID: 9781403976635
Format: Paperback
Language: English
Publisher: St. Martin's Griffin
Edition Pub Date: 01 January 2007
Description
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in Ch...
Community Reviews
Content Warnings