Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "believe They Are What They Own." (USA Today) by Juliet B. Schor

Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "believe They Are What They Own." (USA Today)

Juliet B. Schor

292 pages paperback 2004

2 editions

nonfiction economics sociology challenging informative slow-paced
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Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising t...

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