Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World by Michael A. Cusumano
Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World
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Michael A. Cusumano
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World

Michael A. Cusumano

390 pages • first pub 2010 (view editions)

nonfiction business economics informative medium-paced
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As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough mone...

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