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Book Information
317 pages • paperback • first pub 2011 • 3 editions
ISBN/UID: 9780749463441
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 15 May 2011
Description
In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a...
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317 pages • paperback • 2011
ISBN/UID: 9780749463441
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 15 May 2011
Description
In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a...