Measuring User Engagement by Heather O'Brien, Mounia Lalmas, Elad Yom-Tov

Measuring User Engagement

Synthesis Lectures on Information Concepts, Retrieval, and S

Heather O'Brien, Mounia Lalmas, Elad Yom-Tov

132 pages • missing pub info (view editions)

nonfiction computer science informative medium-paced
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User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key conc...

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