Measuring User Engagement by Heather O'Brien, Mounia Lalmas, Elad Yom-Tov

132 pages paperback

1 edition

nonfiction computer science informative medium-paced
More Options

Read With Others

Book Information

Powered by AI (Beta)
Loading...

Description

User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key conc...

Show More

Community Reviews

Loading...

Content Warnings

Loading...