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900 pages • hardcover • 2 editions
ISBN/UID: 9780072980073
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 01 Feb 2004
Description
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment o...
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900 pages • hardcover
ISBN/UID: 9780072980073
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: 01 Feb 2004
Description
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment o...