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412 pages • missing pub info (view editions)
ISBN/UID: 9781412911214
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 08 May 2010
Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guida...
Community Reviews
Content Warnings
412 pages • missing pub info (view editions)
ISBN/UID: 9781412911214
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Edition Pub Date: 08 May 2010
Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guida...
Community Reviews
Content Warnings