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Book Information
266 pages • paperback • 1 edition
ISBN/UID: 9780071626422
Format: Paperback
Language: English
Publisher: McGraw-Hill
Edition Pub Date: 12 Dec 2002
Description
Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company th...
Community Reviews
Content Warnings
266 pages • paperback
ISBN/UID: 9780071626422
Format: Paperback
Language: English
Publisher: McGraw-Hill
Edition Pub Date: 12 Dec 2002
Description
Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company th...
Community Reviews
Content Warnings