The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Margaret Mark, Carol S. Pearson

The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes

Margaret Mark, Margaret Mark, Carol S. Pearson

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"This provocative and insightful book could and should revolutionize the world of marketing."-- Margaret Wheatley Using studies drawn from the experiences of Nike, Ivory, and other powerhouse brands, the authors show companies how to create a bran...

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