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Book Information
401 pages • hardcover • first pub 2004 • 7 editions
ISBN/UID: 9780131467507
Format: Hardcover
Language: English
Publisher: Wharton School Publishing
Edition Pub Date: Not specified
Description
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for comp...
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Content Warnings
401 pages • hardcover • 2004
ISBN/UID: 9780131467507
Format: Hardcover
Language: English
Publisher: Wharton School Publishing
Edition Pub Date: Not specified
Description
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for comp...
Community Reviews
Content Warnings