Take a photo of a barcode or cover
278 pages • missing pub info (view editions)
ISBN/UID: 9781349516308
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 01 January 2004
Description
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then dev...
Community Reviews
Content Warnings
278 pages • missing pub info (view editions)
ISBN/UID: 9781349516308
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 01 January 2004
Description
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then dev...
Community Reviews
Content Warnings