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Don E. Schultz, Philip J. Kitchen
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Book Information
410 pages • paperback • 2 editions
ISBN/UID: 9781349425327
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 01 Jan 2001
Description
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the f...
Community Reviews
Content Warnings
—
Don E. Schultz, Philip J. Kitchen
410 pages • paperback
ISBN/UID: 9781349425327
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Edition Pub Date: 01 Jan 2001
Description
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the f...
Community Reviews
Content Warnings