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269 pages • missing pub info (view editions)
ISBN/UID: 9780470028803
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationshi...
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269 pages • missing pub info (view editions)
ISBN/UID: 9780470028803
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationshi...