Scotland - The Brand: The Making of Scottish Heritage by Richard Kiely, David McCrone

Scotland - The Brand: The Making of Scottish Heritage

Richard Kiely, David McCrone

230 pages 1995

1 edition

informative reflective medium-paced
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Tartanry and 'Balmoralty': is Scotland's thriving heritage industry an economic blessing or the curse of negative stereotyping? Since the eighteenth century, heritage has been synonymous with 'heritage tourism'. This book is the first to explore t...

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