Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion by Nicholas Ind
Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
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Nicholas Ind
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Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

Nicholas Ind

224 pages • first pub 2001 (view editions)

nonfiction business economics informative inspiring medium-paced
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A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a pa...

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