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Book Information
226 pages • paperback • 2 editions
ISBN/UID: 9780199752171
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 17 Sep 2013
Description
National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is ...
Community Reviews
Content Warnings
226 pages • paperback
ISBN/UID: 9780199752171
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 17 Sep 2013
Description
National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is ...
Community Reviews
Content Warnings