Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change by Sandy Skees
Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change

Sandy Skees

Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change

Sandy Skees

240 pages hardcover

2 editions

informative medium-paced
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Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose ...

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