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Sandy Skees
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Book Information
240 pages • hardcover • 2 editions
ISBN/UID: 9781398609853
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose ...
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—
Sandy Skees
240 pages • hardcover
ISBN/UID: 9781398609853
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose ...