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Health Care Market Strategy: From Planning to Action by Eric N. Berkowitz, Steven G. Hillestad

Health Care Market Strategy: From Planning to Action

Eric N. Berkowitz, Steven G. Hillestad

338 pages missing pub info (view editions)

nonfiction health informative medium-paced
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Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketin...

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