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Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

400 pages • paperback

nonfiction health informative medium-paced
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Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

556 pages • hardcover

nonfiction health informative medium-paced