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Book Information
288 pages • paperback • 1 edition
ISBN/UID: 9780743277518
Format: Paperback
Language: English
Publisher: Free Press
Edition Pub Date: 01 Oct 2010
Description
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with...
Community Reviews
Content Warnings
288 pages • paperback
ISBN/UID: 9780743277518
Format: Paperback
Language: English
Publisher: Free Press
Edition Pub Date: 01 Oct 2010
Description
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with...
Community Reviews
Content Warnings