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Book Information
216 pages • paperback • 2 editions
ISBN/UID: 9781398600409
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 27 Apr 2021
Description
Data, technology and insights have forever changed the way PR objectives are set and evaluated, and how messages and campaigns are developed. PR professionals risk losing organizational investment by not taking advantage of these additional asset...
Community Reviews
Content Warnings
216 pages • paperback
ISBN/UID: 9781398600409
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 27 Apr 2021
Description
Data, technology and insights have forever changed the way PR objectives are set and evaluated, and how messages and campaigns are developed. PR professionals risk losing organizational investment by not taking advantage of these additional asset...
Community Reviews
Content Warnings