Gamification by Design by Christopher Cunningham, Gabe Zichermann

Gamification by Design

Christopher Cunningham, Gabe Zichermann

208 pages • 2011

1 edition

nonfiction business design informative medium-paced
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What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integ...

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