Rowntree and the Marketing Revolution, 1862 1969 by Robert Fitzgerald

Rowntree and the Marketing Revolution, 1862 1969

Robert Fitzgerald

768 pages paperback

2 editions

nonfiction business economics history informative medium-paced
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This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time...

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