Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing 6.0: The Future Is Immersive

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

256 pages missing pub info (view editions)

nonfiction
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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to addr...

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