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528 pages • missing pub info (view editions)
ISBN/UID: 9780198786238
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 05 June 2018
Description
In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research have an impact on today's marketing profes...
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Content Warnings
528 pages • missing pub info (view editions)
ISBN/UID: 9780198786238
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 05 June 2018
Description
In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research have an impact on today's marketing profes...
Community Reviews
Content Warnings