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784 pages • first pub 2014 (view editions)
ISBN/UID: 9780324536386
Format: Hardcover
Language: English
Publisher: Thomson South-Western
Edition Pub Date: 03 January 2007
Description
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passi...
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Content Warnings
784 pages • first pub 2014 (view editions)
ISBN/UID: 9780324536386
Format: Hardcover
Language: English
Publisher: Thomson South-Western
Edition Pub Date: 03 January 2007
Description
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passi...
Community Reviews
Content Warnings