Principles of Marketing by Maria Gomez Albrecht, Linda M. Hoffman, Mark C. Green
Principles of Marketing

Maria Gomez Albrecht, Linda M. Hoffman, Mark C. Green

699 pages missing pub info (view editions)

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"Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketi...

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