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699 pages • missing pub info (view editions)
ISBN/UID: 9781711471518
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
"Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketi...
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699 pages • missing pub info (view editions)
ISBN/UID: 9781711471518
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
"Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketi...