Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou

Actionable Gamification: Beyond Points, Badges, and Leaderboards

Yu-kai Chou

515 pages paperback 2015

2 editions

nonfiction business design psychology informative slow-paced
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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few p...

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