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Book Information
240 pages • paperback • first pub 2008 • 2 editions
ISBN/UID: 9781847940131
Format: Paperback
Language: English
Publisher: Random House Business Books
Edition Pub Date: Not specified
Description
Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly ever...
Community Reviews
Content Warnings
240 pages • paperback • 2008
ISBN/UID: 9781847940131
Format: Paperback
Language: English
Publisher: Random House Business Books
Edition Pub Date: Not specified
Description
Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly ever...
Community Reviews
Content Warnings