The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

David Meerman Scott

448 pages • paperback • 2007

14 editions

nonfiction business reference informative slow-paced
More Options

Read With Others

Book Information


Loading...

Description

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' Th...

Show More

Community Reviews

Loading...

Content Warnings

Loading...