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192 pages • missing pub info (view editions)
ISBN/UID: 9781138880023
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the...
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192 pages • missing pub info (view editions)
ISBN/UID: 9781138880023
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the...
Community Reviews
Content Warnings