Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace by Brian Sheehan

Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace

Brian Sheehan

192 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of s...

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